Team Build

Building Funnel’s Leadership and GTM Team Across the UK & Sweden

Funnel needed to scale its Stockholm commercial team and simultaneously open a brand new UK territory. 2B's Campaign Hiring Solution delivered 9 hires across both markets ahead of schedule — and at half the previous time-to-hire.
Company Name
Funnel
Location
Stockholm + London
Role Hired
Board, VP + IC

Funnel had two hiring challenges running at once. In Stockholm, they needed to grow their commercial team across every level — from Board down to individual contributors. At the same time, they were opening the UK market from scratch and needed the right first hires on the ground in London.

They needed a talent partner who knew both markets deeply. Internal sourcing and a success-fee model hadn't delivered the quality or pace required. 2B was brought in on a retained Campaign Hiring Solution — giving the team the dedicated resource to work both markets simultaneously without compromising on calibre.

The result: 9 hires across Stockholm and London, completed ahead of the 4-month target. Every candidate was a strong role fit and cultural fit. Time to hire was cut by 50% — from 6 months down to 3. The Head of Talent described the results as surpassing expectations.

We were looking to hire 9 people within a short period of time. We knew this would be a challenging task. Taking a retained approach, we were able to complete the project ahead of schedule. The collaboration was cost-effective and the results surpassed our expectations. All candidates were a perfect fit for role requirements and a great cultural fit.
Jennifer Jussila
Head of Talent
Meet The Team
Mia Nordberg
COO
Stockholm
Jimi Guldstrand
Global VP Customer Success
Stockholm
Adriana Hernandez
Customer Success Team Lead
Stockholm
Alexander Mowles
Enterprise Account Executive
London
Madeleine Westman
Madeleine Westman Account Executive
Stockholm
Tobias Zellweger
Account Executive
Stockholm
Jarsi Lehtinen
Account Manager
Stockholm
Maria Granlof
Account Manager
Stockholm
Jenni Stadig
Customer Success Partner
Stockholm
The Results
9
Hires
Total
4:1
CV to Hire
Ratio
90%
CV to Interview
Rate
50%
Reduction in Time
To Hire
9
Months Ahead
of Schedule
What The Candidates Said
Richard and the 2B team were on point from the get-go. It's not easy to stand out amongst all recruiters and job offers — but they really did. I'm now at a great company that fits me in work and culture.
Jimi Guldstrand
VP Customer Success
Tim made sure to keep me updated at all times — it was a very smooth and professional process. I would recommend Tim to anyone.
Madeleine Westman
Account Executive
Tim really wanted to find the perfect fit for both the candidate and the client. His message felt truly targeted at me. Best of all, he was a very pleasant person to work with.
Jenni Stadig
Customer Success Partner Team Lead

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