From Startup to Global Fintech Leader - 10 Years Building Adyen with 2B

When Adyen launched its UK business, 2B Talent Solutions was there from day one. What began as the search for Adyen's first London-based hires grew into one of the most sustained talent partnerships in European fintech — spanning 10 years, 8 countries, and every layer of the commercial organisation.

2B's approach has always been the same: take the time to understand the business, the culture, and the specific type of person who will thrive there. For Adyen — a company where culture is fiercely protected — that meant a meticulous search and assessment process that never sacrificed quality for speed. The numbers reflect it: of 130+ placements made.

As Adyen expanded into Europe and beyond, 2B's talent network scaled with it — placing country leads and team builders across London, Paris, Amsterdam, Berlin, Stockholm, Brussels, Munich, and Milan. 2B was responsible for providing top talent across the entire commercial function including: 

• Executive leadership
• Sales
• Marketing
• Client Management
• Partnerships
• Solutions & Pre-Sales