Team Build

From Startup to Global Fintech Leader—10 Years Building Adyen with 2B

A decade-long talent partnership that delivered 100+ hires across 8 countries and 6 commercial functions — helping Adyen scale from its first UK hire to a €55bn global business.
Company Name
Adyen
Location
Global
Role Hired
Leadership + IC
Backed by
Backed by

When Adyen launched its UK business, 2B Talent Solutions was there from day one. What began as the search for Adyen's first London-based hires grew into one of the most sustained talent partnerships in European fintech — spanning 10 years, 8 countries, and every layer of the commercial organisation.

2B's approach has always been the same: take the time to understand the business, the culture, and the specific type of person who will thrive there. For Adyen — a company where culture is fiercely protected — that meant a meticulous search and assessment process that never sacrificed quality for speed. The numbers reflect it: of 100+ placements made, only 8 people have ever left.

As Adyen expanded into Europe and beyond, 2B's talent network scaled with it — placing country leads and team builders across London, Paris, Amsterdam, Berlin, Stockholm, Brussels, Munich, and Milan. 2B was responsible for providing top talent across the entire commercial function including: 

  • Executive leadership
  • Sales
  • Marketing
  • Client Management
  • Partnerships
  • Solutions & Pre-Sales

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‍

Since starting Adyen's UK business over 8 years ago, we have worked with 2B Talent Solutions to hire the majority of our top talent. From the early days, James and Richard took the time to really understand our business, our unique culture and the types of people which will be successful here. I would definitely recommend 2B Talent Solutions to any tech company looking to scale up in the UK and Europe.
Myles Dawson
UK Managing Director, Adyen
Meet The Team
Paul Barns
Head of Technical Operations APAC
Singapore
Ian Cambell
Head of EU Account Management
Europe
Hella Fuhrmann
Country Manager
Germany
Alice Wyatt
Head of Marketing Mid-Market
London
Jamie White
Technical Presales Manager
London
The Results
10
Years
Together
100+
Hires
Total
50%
Reduction
In Time to Hire
90%
CV to Interview
Rate
4:1
CV to Hire
Ratio
What The Candidates Said
I was hired by 2B as the first Account Manager at Adyen in the UK. 7 years later I now lead the European Account Management function. The quality of candidate will always be outstanding. Extremely impressive.
Ian Cambell
Head of EU Account Management
James was knowledgeable, personable, and went out of his way to make sure the role was a good fit. Even after the process was complete, he checked in to see how things were going. I would definitely recommend 2B.
Jamie White
Technical Presales Manager
I trusted James' vision and his expertise, and I couldn't be more thankful even all these years later. That small Dutch startup is now one of the world's best known fintech companies.
Paul Barns
Head of Technical Operations APAC

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