Services

GTM Leadership Search GTM Team Build GTM Strategic Hires

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About Us Our Process

About

James Branton

Co-Founder

James Branton is Co-Founder of 2B Talent Solutions, bringing over 15 years of experience helping B2B tech companies hire high-impact GTM leaders. He partners with businesses across Europe and the US to place senior talent—from CROs to country leaders—who drive momentum, clarity, and scalable growth. Known for a direct, no-nonsense approach, James treats every search as mission-critical, delivering results through deep expertise, speed, and an unwavering commitment to quality.

"Since launching 2B in 2013, we've developed our own approach to recruitment and talent attraction, building lasting relationships with some of the coolest companies and most inspirational people in the world."

Richard Branton

Co-Founder

Richard Branton is Co-Founder of 2B Talent Solutions, with over a decade of experience helping B2B tech companies build high-performing GTM teams. He works closely with founders and leadership teams to solve critical hiring challenges, delivering top-tier talent quickly and effectively across global markets. Driven by a belief that hiring the right people defines company success, Richard is known for combining speed, precision, and a deeply people-first approach to every search.

Luke Woods

Executive Consultant

Luke Woods is an Executive Consultant at 2B Talent Solutions, specializing in GTM recruitment for high-growth startups and scale-ups. He partners with some of the world’s most innovative tech companies to build high-performing commercial teams that drive global expansion. With a strong track record across international markets, Luke focuses on connecting top talent with businesses scaling at pace.

1,000+ placements

15+ years each

Europe & US network

Founder-Led. Relationship-Driven. Built for Scale-Ups.

James and Richard Branton have each spent 15+ years placing leadership talent inside some of the most ambitious tech companies in the world. We built 2B to be the firm we wished existed: faster, sharper, more accountable — and genuinely enjoyable to work with.

Meet the Founders

Why We Started 2B

Brothers James and Richard Branton founded 2B in 2013 after spending years at leading global executive search firms. Both had built deep expertise in tech and financial services recruitment — but they saw the same problems repeating across the industry.

Traditional search firms operated on 90-120 day timelines, prioritized volume over quality, and treated every company the same. Meanwhile, their scale-up clients were moving fast, losing deals without the right leaders, and couldn't afford to wait three months for a hire that might not even be the right fit.

So they built a firm designed specifically for high-growth tech companies. Over the past 10+ years, 2B has
placed 800+ GTM executives across Europe, developing a stage-specific approach that delivers quality
candidates in weeks, not months. Their 95% year-one retention rate and 3.9-year average tenure prove that
when you get hiring right, leaders don't just survive—they thrive.

Today, 2B partners with venture-backed tech companies from Series A to IPO, building world-class GTM teams for companies like Adyen, Funnel, Stravito, and Contentful.

Meet the Team

Our Reach

Series A to IPO

1000+

GTM Placements

In scale-up executive search

10+

Years of Experience

Our placements stick

95%

Year-One Retention

Industries We Serve

B2B SaaS

Enterprise & SMB

Fintech

Payments & Banking

Enterprise AI Platforms

Supply Chain Tech

Industry 4.0

Where We Work

Manchester, UK

Headquarters

Founded and based in Manchester, we serve clients across the UK and Europe from our home office.

Global Network

Europe & US

Our network spans Europe and the United States, with deep relationships in the USA, UK, Germany, Nordics, Benelux, and Southern Europe.

What We Stand For

These values guide every decision we make, every partnership we form, and every executive we place.

Depth Over Speed

We move fast (31 days average), but we never sacrifice rigor for speed. Every candidate we present has been thoroughly assessed — not just for skills, but for personality, leadership style, cultural fit, and growth-stage alignment. Depth of understanding creates lasting placements.

Partnership Over Transactions

We're not filling roles — we're building leadership teams. That means staying involved through the first 90 days and beyond, conducting check-ins, addressing concerns, and ensuring long-term success. Our relationships don't end when the contract is signed.

Transparency Always Building

We educate both clients and candidates. We're honest about what works, what doesn't, and why. We tell you when a candidate isn't right, even if it costs us a placement. Transparency creates trust, and trust creates better outcomes.

Care About Outcomes

We genuinely care whether our placements succeed. Our 95% retention rate isn't luck — it's the result of rigorous assessment, ongoing support, and a commitment to long-term outcomes over short-term wins. When our placements thrive, we've done our job.

What Our Clients Say

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CEO

Series B Fintech

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Another CEO

Series B Fintech

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Placeholder

Series B Fintech

Focus Areas

Go to Market Leadership

Go to Market Team Build

Go to Market Strategic Hires

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